USV - International Economic Conferences, The 16th Economic International Conference

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Innovation embraces Tradition – The Technology Impact on Interpretation of Cultural Heritage
Heike BÄHRE, Giovanni BRONO, Valerie Isabel ELSS

Last modified: 2020-05-08


This article presents a current EU project on the interpretation of European cultural heritage in the context of tourism. In Europe, around 453 cultural heritage sites are on the UNESCO World Heritage List (BMNT, 2018). Europe's cultural heritage is very diverse. It is by no means just about museums, theatres or castles; tradition and customs are also part of Europe's cultural heritage. As an essential part of the collective European memory, it is important to preserve this diversity.


digitalization, Virtual Reality, Augmented Reality, Sustainable Marketing, Sustainable Tourism, Crowdfunding

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