The elements of culture and local tradition are essential of the collective imaginary, but also of the national portfolio. The discovery of the cultural heritage through techniques and methods of promotion and integration of some objectives in the tourist circuit, are for the purpose development of tourism and attracting the potential consumers of cultural heritage. The contemporary influence is encountered both in promoting the area, the tourist circuit and the business, as well as in responding to the demands of consumers of built cultural heritage. Thus, in this material, we will analyze the contemporary influences that help the development of the business and the area in which it is carried out, by applying five entrepreneurial models in several villages in Mures County.